NDA

Store lacked accurate attribution and ROI visibility for Meta/Google; scaling was blocked. Set up full tracking stack: Meta CAPI + User Provided Data, GA4, Google Ads; aligned events and dedup for reliable Purchases. Built and managed campaigns with weekly optimisation, scaling top performers; visualised KPIs in Looker Studio for one‑glance control. Results: 6,243 purchases on $115k spend; CPP $15.47; purchase value $414k; ROAS 3.59 overall, best ad sets >17x; consistent purchases across many sets since January.