Portfolio

Business: eCommerce website (NDA)
Region: Ukraine, the national market only
Task: Google Shopping campaign optimization and scaling

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Store lacked accurate attribution and ROI visibility for Meta/Google; scaling was blocked. Set up full tracking stack: Meta CAPI + User Provided Data, GA4, Google Ads; aligned events and dedup for reliable Purchases. Built and managed campaigns with weekly optimisation, scaling top performers; visualised KPIs in Looker Studio for one‑glance control. Results: 6,243 purchases on $115k spend; CPP $15.47; purchase value $414k; ROAS 3.59 overall, best ad sets >17x; consistent purchases across many sets since January.

This is placeholder text. To change this content, double-click on the element and click Change Content. To manage all your collections, click on the Content Manager button in the Add panel on the left.

This is placeholder text. To change this content, double-click on the element and click Change Content. To manage all your collections, click on the Content Manager button in the Add panel on the left.

This is placeholder text. To change this content, double-click on the element and click Change Content. To manage all your collections, click on the Content Manager button in the Add panel on the left.